FairChance is the world’s first patented promotional lottery, offering retailers and brands a chance to add excitement and smiles to shopping. Every draw generates funding for aid agencies like the Red Cross.
In September 2015, FairChance ran its first full-scale promotion of Coca Cola Zero in all 540 stores in Rema, the largest grocery chain in Norway. The campaign was supported by TV advertising and in-store displays from Coca-Cola. Results have been outstanding, with stores reporting more than a 50 % increase in sales – and redemption rates of issued coupons exceeding 60%. The campaign was enthusiastically welcomed by shoppers, retailers and brand manufacturers alike.
“10 out of 10. It doesn’t get better than this”
REMA Store Manager, Morten Wiig.
Dagligvarehandelen, September 2015 (article in Norwegian)